The Challenge
The Bremerton Backpack Brigade has been addressing food insecurity for over a decade, providing weekly backpacks filled with nutritious food for children in need. However, as the number of children they served grew substantially each year, their marketing efforts had not kept pace with the size and scope of their program. To sustain and expand their impact, they needed:
A refreshed brand and upgraded marketing materials to appeal to larger donors.
Professional systems to manage donations and sponsorships.
Effective tools and strategies to increase community engagement and outreach.
A consistent and impactful presence on social media and their website.
The Solution
As a volunteer, I stepped in to overhaul their branding and marketing, helping the organization present itself as a polished, professional nonprofit ready to connect with larger donors and community partners.
Here’s what we accomplished:
Complete Branding Redesign: I revamped their branding to reflect their mission and professionalism, creating a cohesive and visually appealing identity, while maintaining their classic red backpack look.
Website Overhaul: Their website was redesigned to be user-friendly, informative, and optimized for donor engagement, making it easier to share their mission and accept donations.
Social Media Management: I took over their social media accounts, creating engaging, mission-driven content to increase community awareness and support.
Community Outreach Support: I coordinated community efforts by setting up fundraisers, food drives, and partnerships with other nonprofits like The Social Soiree, fostering a network of support for their mission.
Comprehensive Print & Event Materials: I designed a suite of professional materials, including:
Name tags and stickers.
Half sheets, full sheets, and informational flyers.
An annual impact report to showcase their achievements.
A volunteer one-pager for recruitment and engagement.
A sponsorship packet to attract larger donors and partnerships.
Marketing Management: Throughout the 2023-2024 year, I managed all their marketing efforts, ensuring consistency and impact across platforms.
The Results
The Bremerton Backpack Brigade is now better equipped to meet the growing demand for their services. With a polished brand, professional materials, and a stronger online presence, they can effectively reach larger donors and engage the community in their mission. Their improved marketing has also fostered greater collaboration with local organizations and strengthened their reputation as a cornerstone nonprofit in the region.
This experience exemplifies how strategic marketing and volunteer efforts can make a meaningful impact on the growth and sustainability of a nonprofit organization.*
