The Challenge
Terri, the founder of Uniquely Yours Design Co., had built an increasingly popular line of vibrant and meaningful jewelry products and custom trucker hats. However, she needed:
A functional and aesthetically pleasing website to host and sell her products.
A brand identity that matched her creativity while providing a neutral yet engaging backdrop for her colorful designs.
Tools to highlight her business’s mission, values, and community involvement.
A website that she could manage independently to ensure long-term usability.
The Solution
I collaborated with Terri to bring her vision to life with a cohesive brand identity and an intuitive, functional website.
Key accomplishments include:
Brand Development:
Designed a neutral brand kit with thoughtful pops of color to complement her product’s vibrancy without overwhelming it.
Website Build-Out:
Developed a full e-commerce website with a user-friendly online store to showcase her products and collections.
Designed an Events Page to feature her pop-up events and vendor markets, keeping her community informed and engaged.
Added a Community Page to showcase collaborations like her breast cancer awareness line, highlighting her commitment to meaningful causes.
User Independence:
Ensured the website was built with tools and features that Terri could easily manage, enabling her to update listings, manage stock, and launch new collections independently.
Podcast Integration:
Collaborated on the initial setup and marketing efforts for her upcoming podcast, The Wholehearted Hustle, which is coming soon and will expand her reach and connection with her audience.
The Results
Uniquely Yours Design Co. now has a polished, professional website that not only showcases Terri’s products but also tells the story of her mission, values, and creative journey. The functional design empowers her to manage her site and business with ease, supporting her as she grows her brand.
This project reflects the importance of creating a brand and website that align with both the business owner’s vision and the practical needs of their business, fostering independence and long-term success.
