The Challenge
Libby had spent over 30 years building a trusted dog boarding business with a dedicated community of pet owners who loved her care-first approach. However, her brand and online presence didn’t reflect the warmth, professionalism, and uniqueness of her services. She needed:
A professional brand identity, including a logo and cohesive color palette.
A website designed to attract new clients while serving current ones efficiently.
A booking system and client questionnaire to streamline operations.
Informational and engaging social media content to grow her digital presence.
The Solution
To bring Libby’s brand to life and enhance her business operations, we focused on branding, web design, and social media strategy.
Brand Development
Created a bold, fun color palette to reflect Libby’s joyful personality and deep love for animals.
Designed a brand-new logo that embodies warmth, trust, and the care Libby provides.
Website Design & Client Management
Built a user-friendly website that highlights her services, values, and what sets her apart—including her unique “never alone” policy for pets in her care.
Developed a new booking page to simplify the client intake process.
Added a client questionnaire to help Libby personalize care for each pet and stay organized.
Social Media Expansion
Designed 30+ custom Canva plug-and-play templates for easy content creation and brand consistency.
Created informational social posts to educate pet owners and engage her audience.
Developed a strategy to expand her social reach and attract new clients.
Marketing Materials
Designed a professional business card to enhance networking and credibility.
The Results
Libby’s Dog Boarding now has a professional and engaging brand that matches the quality of care she provides. With a new website, booking system, and social media strategy, Libby is better equipped to manage her growing client base while continuing to focus on what she does best—providing exceptional care for pets.
This case study showcases how strong branding, an organized website, and an effective marketing strategy can help small businesses elevate their presence and attract more loyal customers.
