The Challenge

Amanda, the owner of Good as Gold, had perfected her business model and services but lacked a website to:

  • Funnel customers and inquiries through an organized system.

  • Showcase her services, pricing, and unique packages like her Glow on the Go mobile tanning.

  • Provide essential information for her tanning, teeth whitening, and piercing services, ensuring customers know what to expect.

The Solution

I worked with Amanda to design a calming, cohesive brand and a functional website that matched her vision and business needs.

Key accomplishments include:

  • Brand Palette Creation:

    • Developed a neutral, calming color palette to reflect Amanda’s vision for her brand.

  • Website Design:

    • Built a landing page website to serve as a hub for her services, pricing, and package details.

    • Created dedicated sections for:

      • Bridal Packages: Showcasing Amanda’s expertise in preparing brides for their big day.

      • Glow on the Go Mobile Tanning: Highlighting her convenient mobile tanning service.

      • Tanning and Piercing FAQs: Ensuring clients know exactly what to expect, fostering trust and transparency.

    • Added a sleek booking form integrated with Squarespace’s CRM, allowing Amanda to keep all leads and inquiries organized in one place.

  • User Experience Optimization:

    • Focused on creating an intuitive, easy-to-navigate website that ensures a seamless experience for potential clients.

The Results

Good as Gold now has a professional, visually appealing website that not only represents Amanda’s brand but also enhances her ability to connect with and serve her clients. With clear service listings, FAQs, and an efficient booking system, Amanda can focus on what she does best while her website handles inquiries and promotes her business.

This case study demonstrates how a well-designed website can transform a business’s customer experience and operational efficiency, all while beautifully showcasing its unique offerings.