The Challenge

Cinda and Marcia, the creators behind Game Night Accessories, had developed fantastic products that enhance game nights. However, their online presence was not serving their brand effectively. Their challenges included:

  • A website with a highlighter yellow and black theme that lacked cohesive branding and visual appeal.

  • A user experience that didn’t prioritize ease of navigation or product sales.

  • Unpolished product descriptions and wholesale pages that didn’t adequately highlight the features and benefits of their products.

  • A need for improved social media strategies to expand their brand awareness.

The Solution

I collaborated with Cinda and Marcia to transform their brand and website into a professional and user-friendly platform that showcased their products and elevated their business.

Key accomplishments include:

  • Brand Palette Development:

    • Built off the red, black, and white design of their products to create a cohesive and visually appealing brand palette that aligned with their game night theme.

  • Website Redesign:

    • Refreshed the website with the new brand palette.

    • Streamlined the user interface to focus on the products, making it easier for customers to explore and purchase.

    • Highlighted the wholesale option prominently, a key priority for Cinda and Marcia.

  • Copywriting Updates:

    • Rewrote all product descriptions to clearly outline features and benefits, enhancing customer understanding and driving sales.

  • Strategy Coaching:

    • Provided tailored coaching sessions to help Cinda and Marcia improve their TikTok and Instagram presence, offering tips for content creation and brand consistency to grow their audience.

The Results

Game Night Accessories now has a professional, cohesive online presence that matches the quality of their products. Their refreshed website showcases their brand in a fun, approachable way while prioritizing usability and sales. The updated product descriptions and wholesale page position them as a go-to for game night enhancements, and their enhanced social media strategy has set them on a path for continued growth.

This transformation highlights the power of cohesive branding, thoughtful design, and strategic coaching in taking a small business to the next level.